What Optimise Menu does
Optimise Menu checks your menu for problems that make it harder to read or order from, and lists a suggested fix for each one. You decide what happens: Accept applies the change straight away, Decline hides the suggestion. Nothing changes on your menu until you accept it.
It is most useful right after you import a menu from a delivery platform. Those platforms have no idea of a product with sizes or variants, so an import often lands as six near-identical products where one product with a picker would do, and product names can be cut short.
Where to find it
- Go to Management > Menu > Menu Setup.
- Click Optimise Menu at the top right of the page.
Note: If your store uses the company menu, Menu Setup and Optimise Menu are at Company level (no store selected in the switcher). Changes made there apply to every store on the company menu. If your store manages its own menu, use them at Store level with the store selected.
What it checks
Each suggestion is labelled Fix first, High, Medium or Minor so you can start with the ones that lose you orders.
- Storefront name: your online ordering site is still named after an old listing or a previous business.
- Variants listed as separate products: several products share a name, for example "Loaded Box - Beef and Chips", "Loaded Box - Beef and Rice", "Loaded Box - Chicken and Chips". Accepting merges them into one product with attributes (Beef, Chicken, Combo) so the customer sees one card and picks from it. Options assigned to the originals carry over.
- Names cut short: a product name that was trimmed to fit the 48-character limit and now ends mid-word.
- A choice with no way to choose: the description says "your choice of sauce" or the name says "Chicken or Beef", but the product has no option group, so the kitchen gets orders it cannot make. Where you already have a matching option group, accepting attaches it.
- Something to add that is not on the menu: the description says "add chips, charged separately" and there are no chips on the menu.
- Untidy descriptions: leftover fragments from an import, American spellings, or the same description on several products.
- Missing photos: how many products in each category have no image.
- An extra listed among the mains: a 99p sauce pot sitting between £9 boxes. Accepting moves it to a Sides category, creating one if you do not have it.
- A price that does not fit the ladder: the one £7.00 on a menu where everything else ends in .99.
- Spelling: common misspellings in product and option names, such as "Siracha".
Some suggestions need something only you can supply, such as a photo or a price. Those are labelled Needs your input and can only be dismissed.
Accepting a suggestion
- Read the Change line under the suggestion. It says exactly what will happen.
- Click Accept. The change is applied immediately and the suggestion moves out of the list.
- Check the result in Menu Setup or on your online ordering site.
If a change cannot be applied, the suggestion stays in the list with the reason under it. The most common reason is that a product is part of a deal; update the deal first, then accept again.
Undoing a change
- Merged products: the original products are moved to the deleted list, not erased. Restore them from Menu Setup if you change your mind, and delete the merged product.
- Everything else (names, descriptions, prices, category moves, option assignments) can be edited back in Menu Setup as normal.
Declining a suggestion
Click Decline (or Dismiss for suggestions that need your input). Declined suggestions are listed under Dismissed at the bottom of the page, where Restore brings one back. A declined suggestion stays declined the next time you open Optimise Menu, unless the menu changes in a way that raises it afresh.
Note: Optimise Menu does not change prices on its own, and it does not look at your sales. It works from the structure of the menu, so it is just as useful on a brand new store as on a busy one.