Getting your website found on Google

Your ordering website is built so that Google can find and understand every one of your stores. Most of this happens automatically, but a few things need to be set up by you — especially if you have more than one location.

What happens automatically

You don't need to do anything for these:

A page for every store. Each of your locations gets its own page at yourdomain.com/store/your-store-name, showing the address, phone number, opening hours, and delivery/collection times. Google reads these pages to learn about each location.
A locations directory. If you have more than one store, yourdomain.com/stores lists all of them with links to each store page.
A sitemap. Your website tells Google about every page it should index, including all store pages.
Structured data. Each store page includes machine-readable restaurant information (address, hours, map location) in the format Google recommends, which helps your stores appear in rich search results.
Old links keep working. If you migrated from our previous website platform, old menu links that Google still has saved are automatically forwarded to your new store pages, so you don't lose your search ranking history.

What you should set up yourself

1. Check your website title and description

The title and description Google shows in search results come from your settings:

Go to Back Office > Setup > Online Settings.
Find the Meta Title and Meta Description fields.
If you have multiple stores, make sure these describe your whole business (for example, "Big Mannys' Pizza — Order Online in Aberdeen, Inverurie, Stonehaven & Banchory"), not just one location. If these fields are left blank, a title is generated automatically — and for multi-store businesses it may mention only your first store.

Note: Keep the title under 70 characters and the description under 160 characters, or Google will cut them off.

2. Set up a Google Business Profile for every store

The map listings at the top of Google search results come from Google Business Profile, not from your website. Each location needs its own profile:

Go to business.google.com and add or claim each store.
In each profile, set the Website link to that store's own page — for example yourdomain.com/store/inverurie — not just your homepage. This tells Google which page belongs to which location.
Keep opening hours, phone numbers, and addresses matching what's on your website.

Note: Google's map results show stores near the person searching. Someone searching in Aberdeen will only see your Aberdeen stores — that's normal, and your other locations will appear for searches in their own towns once their profiles are set up.

3. Submit your sitemap in Google Search Console

This speeds up how quickly Google picks up your store pages:

Go to search.google.com/search-console and choose Add property > URL prefix, entering your website address (for example https://yourdomain.com).
When asked to verify ownership, choose the HTML tag method and copy the tag Google gives you (it looks like <meta name="google-site-verification" content="...">).
Paste that tag into Back Office > Setup > Online Settings, in the Custom Head Script field, and save. Your website will automatically include it where Google can see it.
Back in Search Console, click Verify.
Open Sitemaps and submit sitemap.xml.
After a few days, check the Pages report to confirm your store pages are indexed.

Note: The same Custom Head Script field also works for Bing Webmaster Tools verification tags (msvalidate.01).

4. Retire old websites and subdomains

If you previously ran ordering on other addresses (for example order.yourdomain.com or per-store subdomains), Google may still show them in results, competing with your current site. Ask our support team to set up redirects from any old addresses to your current website so all your search ranking strength goes to one place.

How long does it take?

Google typically re-crawls restaurant websites every few days to a few weeks. After setting up the above, expect changes in search results within 2–4 weeks. Submitting your sitemap in Search Console (step 3) is the best way to speed this up.

Getting your website found on Google