What this report shows
The Automated Marketing report tells you how your automated coupon campaigns are performing — how many coupons went out, how many were redeemed, and how much revenue they brought back.
To open it, go to Reports > Online Reports > Automated Marketing. You can view it for a single store (select the store in the switcher) or for your whole company (no store selected).
Note: Use the date range picker at the top to change the period. Every figure on the page reflects the dates you choose.
The headline figures
At the top you'll see your key numbers for the selected period:
- Revenue Generated — sales from orders where an automated marketing coupon was redeemed.
- Coupons Redeemed — how many coupons customers actually used.
- Redemption Rate — the percentage of delivered coupons that were redeemed.
- Coupons Sent and Customers Re-engaged — your reach for the period.
- ROI — how much you earned back for every £1 of cost.
Below these you may see a second row of cards — Click-through Rate, Strong Conversions, and Re-engaged Orders. These are attribution figures: they count customers who ordered within 7 days of receiving a message, whether or not they typed in a code. See "How conversions are counted" below.
How conversions are counted
Not every message needs a coupon code to work — sometimes a reminder is enough to bring a customer back. The report therefore tracks two kinds of results, and always shows them separately:
- Redemption — the customer used a coupon code at checkout. This is the strictest measure and works exactly as before.
- Attribution — the customer placed a paid order within 7 days of receiving a message. Within that:
- Strong conversion — the order included the exact deal we promoted to them, or used the code from the message.
- Re-engaged — any paid order in the 7-day window, even if it didn't include the promoted deal.
Click-through Rate (CTR) shows how many delivered messages were tapped. Links in campaign texts go through a short tracking link, so the report can tell you how many customers opened your site from a message.
Note: Each message can only be credited with one order, and an order is only ever credited to one message — the figures never double-count. Refunded, failed, or training-mode orders are excluded.
Campaign Arms (A/B)
When Smart Campaigns are running, not every customer gets the same message. Customers are automatically split into arms — message variants that are tested against each other:
- % discount code — the classic basket-wide discount code.
- £ off promoted deal — money off a specific deal the customer already loves.
- Free add-on with deal — a free extra when they order the promoted deal.
- Deal reminder — a well-timed reminder of a great existing offer, with no extra discount.
The Campaign Arms (A/B) section shows each arm side by side — Sent, Delivered, CTR, Redeemed, Strong, Re-engaged, Attributed Revenue, and ROI — so you can see which style of message actually brings your customers back. The section appears once Smart Campaign messages have gone out in the selected period.
Channel Performance (Push vs SMS)
Automated marketing reaches your customers in two ways:
- Push notification — a free message sent straight to the MyFoodFast app on the phones of customers who have it installed.
- SMS — a text message, used automatically when a customer doesn't have the app.
The Channel Performance section breaks your campaign down by these two channels so you can see each one working:
- Sent — how many messages were attempted on that channel.
- Delivered — how many actually reached the customer (with the delivery rate underneath).
- Redeemed — how many of those led to a redeemed coupon (with the redemption rate underneath).
- Revenue — the sales those redemptions brought back.
Note: Pushes are always tried first for customers who have the app, falling back to SMS for everyone else. Because push notifications are free, every order that comes back through the push channel is reach you didn't pay for.
This section only appears once there has been automated marketing activity in the selected period, and it covers activity from the point push/SMS tracking went live. It is shown in addition to your existing headline figures, which are unchanged.
Exporting the report
Use the Export button to download an Excel (XLSX) workbook. It includes a dedicated Channel Performance sheet with the Push and SMS rows and an Arm Breakdown sheet with the campaign-arm comparison, alongside the summary, store performance, and revenue trend sheets.