How to set up Google Tag Manager for Enhanced Ecommerce Tracking

Google Tag Manager does not replace Google Analytics(GA).

Instead, it helps users to easily add Google Analytics tracking codes (tags) to your website, deploy GA event code snippets and define rules, when each tag must fire. Google Tag Manager is the middle-man of your digital analytics implementation on your website. 

If you already have a Google Analytics account, please use its Tracking ID for Google Tag Manager. 

Prerequisites

1. Google Analytics account setup with its' Tracking ID entered in the Back Office

Back Office

Video 1 > https://a.cl.ly/5zuXKDZm

1. Step 

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2. Step 

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3. Step 

   1. Choose .JASON file that we provided

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4. Step

   1. Choose Existing Container

   2. Default Workspace

   3. Merge

   4. Rename conflicting tags, triggers, and variables

   5. Confirm

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5. Step

   1. Choose Variables

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2. Choose Google Analytics Settings under User-Defined Variables

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3. Under Tracking ID type Google Analytics Tracking ID and Save
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• Go to Google Analytics Account 

• Choose your account and Property

• Go to Admin

• Under Property, tab choose Tracking ID

• Copy Tracking ID

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1. Go to Admin

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2. Under View, tab choose Ecommerce Settings

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3. Enable E-commerce and Enhanced Ecommerce reporting 

4. Add Checkout Steps (depends on the number of checkout steps that you are having in your checkout funnel, if there is only one add one)

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1. Click the Preview tab in Google Tag Manager

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2. Refresh your Website page

3. Open Google Analytics Realtime report > Events > Events last 30 min

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4. Go through all steps of E-commerce on your website and make sure events are showing in Google Tag Manager Debug mode and Realtime report in Google Analytics

5. Make sure that e-commerce data are in Ecommerce report in Google Analytics (note that it can take up to 24h for data to appear

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6. Once you did test and data is showing in Google Analytics PUBLISH Google Tag Manager Container 

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Note

The following items are NOT supported in Tag Manager

1. Price for multiple quantities
2. Price including any Options added
3. Deals - just the items in the deals are added