How allergens and tags work
A tag is a label you can attach to any product. Tags fall into two categories:
- Allergen tags — used for the 14 UK regulated allergens (e.g. Gluten, Dairy, Nuts) and any additional allergens you want to flag. These show as an allergen warning to customers on the ordering website, the app, and the Kiosk.
- Regular tags — used for non-allergen labels like Spicy, Vegan, or New. These also show on the product but aren't grouped with allergens.
Tags are managed at Company level only. Every store on your company menu shares the same tag list, which keeps your menu consistent across branches.
Step 1: Check the existing tag list first
The 14 UK regulated allergens — Celery, Crustaceans, Eggs, Fish, Gluten, Lupin, Milk, Molluscs, Mustard, Nuts, Peanuts, Sesame, Soybeans, and Sulphites — are pre-seeded on every new company account, so most allergens you'll need are already there. Always check before creating a new tag — duplicates make your menu look inconsistent.
- At Company level (no store selected in the top-right switcher), go to Setup > Menu > Allergens & Tags.
- Scan the list. Pre-seeded allergens are marked with the Allergen badge next to the name.
- If the allergen you need is already in the list, jump straight to Step 2: Attach the tag to a product.

Only if your allergen is missing — create a new tag
- Click + Add Tag at the top right.
- A side panel titled New Tag opens.
- Enter the Name — e.g.
Mustard,Sesame,Vegan,Spicy. - Turn the Allergen toggle ON if this tag is an allergen. Leave it off for non-allergen tags.
- Click Save.

Step 2: Attach the tag to a product
- At Company level, go to Management > Menu > Menu Setup.
- Open the category and click the product (for example, Chicken Wrap).
- Find the Tags field on the product details panel.
- Click into the field and select every tag the product should carry (e.g.
Gluten,Dairy). - Click Save Changes at the bottom of the page.
The allergen icons appear on the product card on every ordering channel within a minute or two.
Removing a tag from a product
- Open the product in Management > Menu > Menu Setup.
- In the Tags field, untick the tag you want to remove.
- Click Save Changes.
The tag is removed from this product only — the tag itself still exists and can be used on other products.
Editing a tag
- Go to Setup > Menu > Allergens & Tags.
- Click the pencil icon on the tag row.
- Update the name or toggle the Allergen switch.
- Click Save.
Deleting a tag
Note: Deleting a tag removes it from every product it was attached to. Always remove the tag from products first if you want to keep those products' other tags intact, or simply rename the tag if you no longer want to use it.
- Go to Setup > Menu > Allergens & Tags.
- Click the red trash icon on the tag row.
- Confirm.
Best practice
- Use the same name across all 14 regulated allergens so customers see a consistent list.
- Don't put allergens in product names ("Chicken Wrap (Contains Gluten, Dairy)") — use Tags instead. Customers can filter by allergen tag; they can't filter by product name.
- Review tags any time you change a recipe. If you add a new ingredient that contains an allergen, attach the tag the same day.
Troubleshooting
My new tag doesn't appear in the Tags picker on the product. Check that you saved the tag at Setup > Menu > Allergens & Tags and that you are at Company level when editing the product. Tags created at company level take a few seconds to appear in the picker.
I see no Tags option in the sidebar. You're probably at store level. Switch to Company level (clear the store in the top-right switcher) — Setup > Menu only appears at Company level.
The allergen icon isn't showing on the online ordering site. Make sure the Allergen toggle is on for that tag — a regular tag won't show an allergen icon. If it is, give the ordering site one or two minutes to pick up the change, then refresh.